Video Series: Managing a Remote Marketing Team

Day 1 - People


Marketing is about people: the people you serve, your customers, and the people you manage, your team.

Productivity and performance are unequivocally linked to people, so if you want to improve productivity and performance, it starts with a focus on people.

And during these uncertain times, here’s a great way you can do that. I recommend having a call, a one on one call with each of your team members, and on that call asking them three simple questions.

The first question is: “How are you doing?”.

Now, we say this all the time in conversation. “How are you? How are things going?” That’s not what I’m talking about. I’m talking about finding out how your team members are doing on a personal and emotional level. How are they feeling? Especially about the uncertainty right now. It’s important to understand where people are coming from and to just listen. We’re not trying to provide answers or solutions at this point.

That leads us to the second question: “What is your situation?”.

Everyone will have a different situation and a unique situation. And it’s important that we find out what each team member’s situation is so that we know how to manage them correctly and how to provide them with the right resources. So by asking people what their unique situation is, keep in mind some people may have three kids who are now home because schools are closed. Other people may be caring for elderly parents, et cetera. You never know until you ask. And it’s important to find out so that you can respond appropriately based on each individual situation.

And that takes us to the third question, which is perhaps the most important. And that question is: “How can I help you?”.

By asking this question, you want to empower and enable your team members to ask for the help that they need. Now, for some people, they may need more flexibility. They may need to work different hours. Other people may need more accountability. The reality is that even if your team has been working remotely for awhile, many people don’t have an adequate home office setup. And of course that can impact their productivity and efficiency. Even something as basic as that, you’re letting people ask for the help that they need and you can even offer and provide tools and resources or even trainings that may improve their productivity and performance.

Use these three simple questions:

  1. How are you doing?
  2. What is your situation?
  3. How can I help?

These are the foundational basis to understand where your people are at and how you can help them improve.

You action item for today is to schedule three of these one on one calls with different members of your team for either this week or next week. By doing this, not only will you perhaps learn something new and also have a positive conversation, but your team members will be grateful that you did.