Research

92% of Nonprofit Statistics Are Useless

In the nonprofit world, there are a lot of statistics. They can be alarming, interesting, and even puzzling – but there is no shortage of them.

 Here are just a few: “The open rate for nonprofit emails is between about 15% and 17.5%, with appeals at the low end and advocacy and other emails garnering

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Here’s Why August is Critical For Your Non-Profit

As we cross the halfway point of the year, it’s a good time to reflect on the first half and ensure plans for the rest of the year are in place. As it happens, it’s also a critical time for nonprofits. According to a study by Google, “There is a 30% increase in donation-related searches

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