How to Choose the Right Metrics to Measure Your Business

Choosing the right metrics to include in your dashboard is the most important part of building an effective business performance dashboard. There are two factors to consider when choosing metrics: How many metrics should be included? Which metrics should are most important? In this post we’ll explore each of these and explain how many metrics

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4 Steps to Designing an Effective Business Dashboard

Using a business dashboard is a useful way to measure and improve your business with real-time insight. But before creating an effective business dashboard you need to design it carefully. These 4 steps will help you design an effective business dashboard that is useful and valuable for your business. Anyone can put a bunch of numbers,

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3 Types of People Every Successful Nonprofit Must Have

Running a successful nonprofit is a challenging task that takes the talent and effort of many different types of people. There are 3 types of people that every successful nonprofit must have. Without each of these your organization will struggle to survive and reach its full potential. Givers The most obvious and essential type is

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92% of Nonprofit Statistics Are Useless

In the nonprofit world, there are a lot of statistics. They can be alarming, interesting, and even puzzling – but there is no shortage of them.

 Here are just a few: “The open rate for nonprofit emails is between about 15% and 17.5%, with appeals at the low end and advocacy and other emails garnering

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Choosing a Nonprofit CRM? This is the Most Important Consideration

Are you looking for a nonprofit CRM? Choosing a CRM for your nonprofit from the dozens of available options can be a daunting and confusing task. What makes each one different? Why do some cost way more than others? The Most Important Consideration When Choosing a Nonprofit CRM There are many ways to compare and

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5 Reasons Your Nonprofit Needs a Blog

“We don’t have time for a blog.” “What could we possibly write about on a blog?” “Blogging requires a full-time writer which we don’t have.” Perhaps you’ve considered starting a blog for your non-profit organization before but faced some of these common objections to doing so. Blogging can be extremely beneficial to your organization and

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Why Do Your Donors Stop Giving? Here’s How to Find Out

You have a lot of donors and every one matters. But eventually some donors, no matter how loyal they once were, stop giving. Have you ever wondered why? Wouldn’t it be important to know why, so that you can keep them active for as long as possible? Understanding why donors stop giving is paramount to increasing

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Here’s Why August is Critical For Your Non-Profit

As we cross the halfway point of the year, it’s a good time to reflect on the first half and ensure plans for the rest of the year are in place. As it happens, it’s also a critical time for nonprofits. According to a study by Google, “There is a 30% increase in donation-related searches

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What is Digital Strategy?

Digital Strategy is the understanding and strategic use of digital assets, initiatives, and capabilities to achieve business objectives within an organization. At a broad level, digital strategy encompasses many domains, including: Communications Data & Analytics Social Media Email Marketing Branding Mobile Online Marketing Digital Strategy allows an organization to connect these different disciplines and form

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3 Keys to Understanding Digital Strategy

To understand the importance of digital strategy and the reason your organization needs to be concerned with creating one, you must first understand three key points about digital strategy. Digital Strategy is Unique The uniqueness of a strategy is what makes it effective. Your digital strategy is, by design, different from that of any other

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